Facebook had announced last year that it had added video recording, editing, filtering and sharing capabilities to Instagram, the popular photo sharing service Facebook bought last year for $1 billion (Stenovec, 2014). Kevin Systrom, the co-founder and CEO of Instagram said that they wanted to do things to videos as much as they could with photos and hence; the additional feature for videos on instagram, otherwise also known as instavideos.
The newly updated app allows Instagram's 130 million monthly active users to record 15-second collages of video clips. Users can delete and re-record clips as they wish, and it also features Cinema, a video stabilization tool. Like photos that are shared on the app, videos on Instagram will have 13 custom filters for videos as well.
Below is the clip to introduce video to its app released by Instagram:
According to Stenovec (2014), it's logical that Instagram would borrow technology and features from other apps and services because it's worked so well for Facebook.
Their strategy of borrowed innovation has largely been successful for them and has contributed to their overall success at a service (Instagram). All of a sudden you have very compelling video content creation platform hence it's no surprise to see Instagram following its new parent's lead.
Reference:
Stenovec, T. (2014). Video On Instagram: Facebook adds 15-second videos to photo-sharing app. Retrieved from http://www.huffingtonpost.com/2013/06/20/video-on-instagram_n_3473532.html
Tessa
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