Popular Instagram users affecting the growth of its user base.

  

  The addictive app of Instagram gives followers the opportunity to peek into someone else's world through pictures prettified using a number of light filters. Most Instagrammers opt to leave their accounts open to the public; thus, users have flocked to celebrity accounts created by teen idols and reality TV stars who don't mind broadcasting their lives to the masses. 

  Most celebrities now have Twitter and Instagram accounts where they may connect with their fans and other celebrities as well. For example, Justin Bieber has over 17 million followers to date and about a thousand media uploaded on this Instagram page while Taylor Swift has 9 million over followers. 

Pictures from Taylor Swift's instagram of over 9 million followers.

  Many Instagram users have made accounts just to follow celebrities, TV show accounts and many more showbiz accounts. More importantly, 50 million of those users signed up in the last six months, which means Instagram grew by roughly 100% in the last year. The 200-million figure is for monthly active users as mentioned by Instagram (Chris, 2014). 

  This active growth is largely contributed by fans who want to keep up with singers', actors' and other celebrities' daily lives via this social media app. On my own personal Instagram account, I follow celebrities as well such as Taylor, as mentioned above to keep track with latest updates or just random pictures posted by celebrities.

Reference: 

Chris, T. (2014). Instagram hits 200 million users. Retrieved from http://mashable.com/2014/03/25/instagram-200-million-users/

Tessa