Mobile devices to rule over desktops for easier access to social media; the growth of user base of Instagram

  According to research published by the GlobalWebIndex, Instagram is the fastest-growing social app among all of the social media sites worldwide, increasing its active user base by 23% in the last six months.

Changes in active usage of social apps

  Based on the chart above, it can be seen that Instagram has increased in its activity of its users by a huge margin compared to others such as LinkedIn and Sina Weibo. 

  According to Lunden (2014), when it comes to social networking services, mobile handsets are now the most popular form of access, with 66% of users saying they use mobile devices to access them. Instagram, being the most well-known app for photo and video sharing, thus has gained popularity due to its ease of media sharing as photos can be uploaded as soon as they are taken. Besides that, it also allows one to share the media not only on Instagram, but also via Facebook and Twitter.

Chart of the usage of PC, mobile and tablets

  A survey from 2013 was taken to sample the usage of three different ways of access to social media apps and it can be seen mobile usage is increasing compared to PC, which is falling. This may largely be due to convenient on-the-go apps for media sharing and social networking, the most popular being instagram.

A lot of young adults spend most of their time browsing social media apps due to its convenience and fast connection to friends and family. I personally prefer to spend my time browsing social media app; one of it being instagram to keep up with the new posts of my close friends compared to using the PC.

Reference: 

Lunden, I. (2014). Instagram is the fastest-growing social site globally, mobile devices rule over PCs for access. Retrieved from http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/

Tessa