The Instagram app.
Instagram is an online mobile photo-sharing and video sharing social networking application that allows its users to take photos and videos as well as apply filters to them. Along with Facebook, Twitter and Youtube, it has been surging ahead to become the world's fastest growing social network.
Teens’ social networking platform preferences are constantly changing with the development of more new apps. According to a semi-annual survey, Instagram has now surpassed both Twitter and Facebook to become teenagers' single “most important” social network. In the previous survey Twitter had been in the lead while in the two surveys before, Facebook was the first choice among social media app users (Watershed Publishing, 2014).
Facebook has plummeted from being the most important social network app for 42% of teens in Fall 2012 to just 23%. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period.
Preference of Instagram over Facebook of American teenagers
It was found that found Instagram to be second only to Facebook in popularity among 13-25-year-olds, and a recent forecast from eMarketer sees Instagram's US teen user base growing by 1.7 million between this year and the year 2016, to 6.5 million. Hence, it can be clearly seen that Instagram's rising popularity is contributing to its growth as one of the most influential and popular social media app alongside Facebook and Twitter. This can be represented by the pie charts below, which also indicates that women uses Instagram more than men.
Reference:
Watershed Publishing, (2014). Instagram now Tops Twitter, Facebook as Teens' Most Important Social Network. Retrieved from http://www.marketingcharts.com/wp/online/instagram-now-tops-twitter-facebook-as-teens-most-important-social-network-41924/
Tessa
Facebook has plummeted from being the most important social network app for 42% of teens in Fall 2012 to just 23%. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period.
It was found that found Instagram to be second only to Facebook in popularity among 13-25-year-olds, and a recent forecast from eMarketer sees Instagram's US teen user base growing by 1.7 million between this year and the year 2016, to 6.5 million. Hence, it can be clearly seen that Instagram's rising popularity is contributing to its growth as one of the most influential and popular social media app alongside Facebook and Twitter. This can be represented by the pie charts below, which also indicates that women uses Instagram more than men.
Reference:
Watershed Publishing, (2014). Instagram now Tops Twitter, Facebook as Teens' Most Important Social Network. Retrieved from http://www.marketingcharts.com/wp/online/instagram-now-tops-twitter-facebook-as-teens-most-important-social-network-41924/
Tessa
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