Brand building on Social Media: Starbucks Apps (Latest)

The Starbucks Facebook Page was created in 2008, with a total fan count of around 200,000. In the past 6 years, Starbucks has grown its “Facebook Fan” count to over 37,600,000 Fans! This number is absolutely off the charts for a consumer brand product. 

Starbucks Malaysia has released an official app for Android and iOS devices, featuring a virtual Starbucks Card that links to your physical one, allowing you to easily and quickly make purchases, top up and also enjoy the My Starbucks Rewards program.

The app also features a store locator, and a useful “Latest Promotions” page with special offers for app users. The app is now ready to download on both iOS and Android.

Reference:

Malaysia Starbucks. (2014). Starbucks Buy 1 Get 1 FREE Dark Caramel Beverages 26 Jun – 13 Jul 2014

Retrieved from: 

http://msiapromos.com/dining-restaurants-food/starbucks-buy-1-get-1-free-dark-caramel-beverages-26-jun-13-jul-2014-22408/

(Source: Starbucks Malaysia (Facebook) via SoyaCincau)

Chelsy