Messaging apps: What the new face of social media means for brands

   

   “As Line, the mobile messaging app operator, get ready for an IPO that some expect to be valued up to $20 billion”,Prashant Kumar, president of IPG Media brands. He discusses how social media have been transformed by messaging apps, and what it means for brands.

Not all apps are created equal

   WhatsApp is growing at incredible speeds. Meanwhile, Line has over 400 million registered users. So, the biggest competitor of WhatApp is Line.

   You’re missing apps’ potential, if you think they are just a cheaper way to text.

   How to make an apps more comparative than others? Enhance the conversation, create opportunities for fans to interact and give them what they want.

Reference:

Kumar, P. (2014) Messaging apps: What the new face of social media means for brands. Campaign Asia-Pacific. Retrieved July 1, 2014, from http://www.campaignasia.com/Article/388226,Messaging+apps+What+the+new+face+of+social+media+means+for+brands.aspx

Wong Xin Yi