Banks Are Using Social Media

Hey guys!
I am sure that most of you are using mobile apps to do your banking activities nowadays.

I remember few years back, I was so happy that I finally owned a Debit card for my saving account that I used to open in Maybank. Since then, I started to use this card to do my banking activities such as cash withdrawals at the ATM machine. Sometimes, I did cash deposits through another machine as well. This was so convenient at first, but I get frustrated soon as I had to go to the bank in person to settle some payments or transfer cash to my friends.

Thanks to the technologies that solved my problem with the mobile Apps in smartphones!
Here are some mobile apps of Banks in Malaysia that I found them really helpful in making my life so easier now. If some of you still  running to the banks to settle payments, why not download these apps and save lots of your time on waiting for your number's turn in bank?

CIMB CLICKS

CITIBANK

HONG LEONG CONNECT

RHB NOW

MAYBANK 2 U

The company's marketing department used social media tools to take a look at their customer’s needs and used that to build new products and services.
The bank was able to use social communications tools and online surveys to develop a financial life cycle for their customers and identify that many people today establish a long lasting relationship with a bank in their late teens. They also found that parents are a major influence in the decision of which bank people ultimately decide to use. With more research using social tools, they identified which features and benefits were important and which combination would give them a competitive edge.

Banks that are using social media to brand themselves or to market a specific product or service have found success by integrating social tools into their existing campaigns or creating new ones that capitalize on the spirit of the community. Banks have been finding that such marketing techniques using social media tools have brought solid results.

Citi is one of the big banks using social media to build a community around its brand. As might be expected for such a large financial institution, different divisions have shown themselves to be more independent and innovative than the rest. Citi Credit Cards, for example, has launched a campaign that centers on the power of harnessing your Facebook network. Their Make a Difference, One Friend at a Time program combines the friends in your networks and charitable giving by promising to donate $50 to the charity of your choice for every approved credit card application your refer through your social graph.

Reference
Retrieved from:
http://playboard.me/android/apps/com.citibank.CitibankMY

Chelsy